Groundbreaking Sponsorship Deal Marks Fitlion's Entrance Into Esports

Wed, 01 Aug 2019
  • Fitlion is proud to be Team Flash’s “Official Nutrition Partner” to provide a competitive edge for esports athletes via health and nutrition.


Singapore, 5 July 2019 – In what is seen as a strategic move for Team Flash to provide better nutrition and training conditions for its esports athletes across Southeast Asia, a sponsorship deal was inked with Singapore's leading online platform for health, fitness and wellness - Fitlion.com. 

The sponsorship deal provides each Team Flash esport athlete with their own fully customised package from Fitlion every month, which includes personalised nutritional supplementation, energy snacks, healthy ready-to-eat meals and protective performance glasses. On the sporting front, Fitlion is the Official Nutrition Partner for the English Premier League's Burnley Football Club. This partnership with Team Flash is Fitlion's first foray into the esports arena.

Prior to the start of a competitive season, Team Flash esport athletes will undergo a comprehensive screening that includes a DNA test to further customise their nutrition plan and routines leading up to local and international tournaments. The deal covers Team Flash’s current and future esports athletes in Southeast Asia, where the organisation is currently focused on Singapore, Vietnam and Indonesia. 

“After a great 2018, we’ve been working on several partnerships and today we are proud to announce the first of many exciting announcements. 

Fitlion shares the same passion and values as Team Flash to educate and integrate nutrition into the daily lives of our esports athletes, to enhance not only performance but also well-being. It is extremely important that the best care is provided to our players as they go through the demands of a gruelling season of training and mental stress,” said Terence Ting, CEO of Team Flash. 

“Fitlion is proud to provide Team Flash with our personalised nutrition and wellness programme. It is an exciting time for Esports, and a new generation of athletes. We aim to instil healthy dietary and lifestyle habits in these young players, while taking care of their nutritional pain points, to optimise their competitive edge,” said Alina Uchida, Director of Innovations & Projects of Fitlion.

ABOUT TEAM FLASH

Team Flash is Southeast Asia's fastest growing esports franchise, empowering talented esports athletes to pursue a professional career in gaming. Their mission is to make gamers heroes and provide an authentic experience for both players and fans - in their journey together to become global champions of the digital sport.

The organization has invested in talent and infrastracture across Vietnam and Singapore - currently holding a portfolio of 5 professional teams in Arena of Valor, League of Legends, FIFA, PUBG Mobile and Fortnite. 

With headquarters located in Singapore, Team Flash’s esports talent are located across Southeast Asia with a regional footprint of more than 1,000,000 fans across all team and player channels. 


ABOUT FITLION

Launched in 2007, Fitlion is one of the fastest growing brands in the fitness, wellness and health arena, and is highly reputed and trusted for fitness and sports nutrition needs. 

Fitlion is a one-stop e-commerce marketplace that features an extensive but carefully selected range of international and local brands and products, some of which are exclusive to Fitlion. 

As the top curated online marketplace for health, fitness and wellness supplements and accessories, Fitlion caters not only to fitness enthusiasts, but also families, casual health and fitness enthusiasts, fitness professionals, and the elderly. 

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